Fashion Moment #1

Who? Alexa Chung

When? Elle Style Awards 2008

Why? In 2008 Alexa wasn’t quite as over exposed as she is now nor did she seem quite as annoying. She wore this Luella pink confection and we all fell in love with her just a little bit.

In addition, doesn’t this dress make you pine for the quirky – cool label Luella which ceased trading last winter. For those still distraught, Luella Bartley releases a new book ‘Luella’s guide to English Style’ this month.

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